Our overriding objective is to convert every kilo of grain that we buy into food that we can sell.
However occasionally during warehousing and transportation, packaging can become creased or crumpled to an extent that it cannot be sold through our usual channels. For example, a box of Kellogg’s Corn Flakes could get creased but the cereal bag inside is un-damaged. This is the food that we donate to our Food Bank partners. As well as donating food, Kellogg’s also makes an annual cash donation to help keep the food banks with their running costs.
Food Banks take food like this and they distribute it to charities, voluntary organisations and breakfast clubs. In the UK we work with two Food Banks – His Food and FareShare.
Richard Humphrey Senior Co-ordinator with His Food said:
"Kellogg's has been providing the charity with a regular supply of food since the beginning of 2011. We take their cereals and cereal bars and distribute to thousands of homeless people and vulnerable families all over the UK, supporting over 250 different charitable and community based organisations."
One of the organisations that receives food from His Church said: "We were asked to deliver a food parcel to a single mum with a 4-5 year old child. When I knocked the door the little girl opened it. Seeing me standing there with the bags of food her mum came to the door to see who it was. The little girl looked up at her mum and said 'mummy, have we got something to eat for breakfast?' (This little girl was only used to having a proper meal at school through the free school meals service)."
It was thanks to the food Kellogg’s gave to His Food, that we were able to give this family some food for the first breakfast they had eaten in a long time.
FareShare’s depot in Manchester, FareShare North West, takes our cereals and cereal bars and they distribute them to vulnerable people from 60 different charitable and community based organisations across the North West, including breakfast clubs. Kellogg’s is working together with FareShare to develop the partnership, to ensure that surplus food is redistributed to benefit people who may otherwise struggle to eat.
Birchfield Primary School receives food from FareShare North West, based in Manchester. Christine Clarke, Breakfast Club Coordinator, says: "Originally, we were only able to provide toast as it was all we could afford, but now we are working with FareShare, we receive Kellogg’s cereal and cereal bars along with toast, yogurt and fruits for the students to enjoy."
"The club is vital as it gives the students a positive, nutritious start to the school day that they otherwise wouldn’t have," said Ms Clarke.
Kellogg’s supports the work of Food Banks all over the world donating millions of breakfasts to hungry people every year. As well as the UK, Kellogg’s works with Food Banks in the USA, Canada Australia, Mexico, Ireland, France, Germany and Spain.