what is a breakfast club?

A breakfast club is a safe, friendly, relaxed place where children can enjoy breakfast with their teachers and classmates before school. It’s the perfect place to start the day so children get a great start for the day ahead.

Some children go to breakfast club because their parents need to get to work before school starts. However, unfortunately, for some children, it’s the only chance they will have to eat before lunch time.

Breakfast clubs are proven to improve children’s behaviour, punctuality and attendance rates at school. They also increase concentration levels throughout the morning and can often improve relationships between teachers and children so everyone’s happy!

thankyou

How Kellogg’s Helps

Since 1998, we have invested around £2million working with our partner ContinYou to set up and support breakfast clubs by delivering training and start up grants. In addition to this, in 2012, we joined forces with Northumbria University to offer schools online breakfast club training.

ContinYou is a national learning charity that aims to open up learning opportunities that are accessible to everyone. ContinYou works with a wide range of partners to transform lives through learning.

  • Working together, we have helped set up breakfast club services at 550 schools and community settings in England, Wales Scotland and Northern Ireland.
  • These clubs serve over 3 million breakfasts each year!
  • We support ContinYou so that it can provide the best resources, training and support possible to breakfast clubs all over the UK.
  • For many years, we have searched for the best breakfast clubs in the UK through The Kellogg's Breakfast Club Awards. We have awarded over £200,000 to the best clubs and have recognised the great work of teachers, parents, volunteers and school staff in making sure children have the best start to their day.

It costs around £5,000 a year to keep a breakfast club running, and now you can help.

With every specially marked pack of Kellogg's cereal you buy we will make a donation to the Kellogg's Breakfast Club Trust. Our target is to raise around £250,000 which will provide a further 800,000 breakfasts for the children that need it most by the end of 2012.

Find out more at continyou.org.uk