what is a breakfast club?

A breakfast club is a safe, friendly, relaxed place where children can enjoy a nutritional breakfast with their teachers and classmates before school. It’s the perfect place to start the day so children get a great start for the day ahead.

Breakfast Clubs usually take place in schools but can also be found in other community settings. You don’t have to be a school to have a breakfast club!

Breakfast clubs are proven to improve children’s behaviour, punctuality and attendance rates at school. They also increase concentration levels throughout the morning and can often improve relationships between teachers and children so everyone’s happy!

How Kellogg’s Helps

Since 1998, we have invested over £1.5m working with our partner ContinYou to promote the benefits of breakfast clubs.

ContinYou is a national learning charity that aims to open up learning opportunities that are accessible to everyone. ContinYou works with a wide range of partners to transform lives through learning.

  • Working together, we have helped set up breakfast club services at around 500 schools and community settings in England, Wales Scotland and Northern Ireland.
  • These clubs serve over 1.6 million breakfasts each year!
  • We support ContinYou so that it can provide the best resources, training and support possible to breakfast clubs all over the UK.
  • A hotline is provided to answer any questions about setting up or developing a breakfast club.
  • Every year we search for the best breakfast clubs in the UK through The Kellogg's Breakfast Club Awards. We have awarded over £200,000 to the best clubs and have recognised the great work of teachers, parents, volunteers and school staff in making sure children have the best start to their day.

It costs around £4,000 a year to keep a breakfast club running, and now you can help, Kellogg's Corn Flakes have developed the 'Help Give a Child a Breakfast' program.

With every specially marked pack you buy we will donate 3p to the Kellogg's Breakfast Club Trust. Our target is to raise a minimum of £300,000 to serve 1 million breakfasts by the end of 2012.

Our Breakfast Club partner

Contin You - logo
 
Find out more at continyou.org.uk